Data-Stream© - Web Analytics

The Web Analytics is a cruicial part of your on-line marketing strategory. It gives you information about your visitors and about the success of your web site.

This module allows you to track web site visitors and their behavior. You can get the following statistics on a yearly, monthly, daily and hourly basis:

• Visits

• Page views

• Downloads

• Invalid pages

• Referring URLs

• Conversions

• Campaigns

• Browser types

• Countries 

Tracking Campaigns
In order to get most out of your on-line campaigns, you need a system that will allows you to track the number of visitors who come from your campaigns. Since the referring URLs may not be enough for campaign tracking.

Data-Stream CMS Web Analytics module allows you to specify an URL parameter that contains the ID of the campaign. Then, if you link your web site using URL like http://www.mydomain.com/?campaign=banner1_large, the statistics will show you how many people came from the given banner campaign.

Moreover, when the user registers on your web site, the system stores the campaign and the URL from which the user came to your web site.

Tracking Conversions
The only fact that you get thousands of visitors doesn't mean your web site is successfull. What you really need to track is the number of conversions. A conversion is something that gives you value, such as user registration, order, sign up for your services or sign up for a newsletter. Data-Stream CMS allows you to track the conversions either using built-in support (order, newsletter signup, registration) or using simple code that stores the conversion.

You can then track the number of conversions and in combination with campaign tracking, you can also see which campaigns lead to most conversions.